You may be unsure of where to start but we have put together our top 3 things not to do when creating your next flyer.
1. Don’t overload
Some of the best designs are simple yet effective. Don’t over saturate your audience with too much information just pick out the best bits and get those points across. Similar to a newspaper headline, you should be able to get all the information from the main strap line then have a call to action such as a website or contact number if they would like to find out the nitty gritty details. Do not be afraid of blank space on your flyer, let your text and pictures breathe.
2. Don’t get flustered with fonts
You don’t have to be a top designer to get your fonts looking great. The main thing to note here is that you select a font that corresponds with your branding and one that is clear to read. After all, you do not want your audience squinting to read your telephone number or email address! Try not to go overboard with the different fonts either, 2 or 3 tend to work well whilst not distracting from the main message of the flyer.
3. Don’t use poor quality images
The last thing you want is to ruin your newly designed leaflet with a low resolution image. Take the time to get nice high resolution pictures that you can use and for a final check zoom into your proof to 400% to get an idea of the clarity of the image when printed.
Remembering these 3 things will help you create some great prints and increase the effectiveness of your campaign.
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